✧ SCIENCE IS A SUPERPOWER
✦ VISUAL (GRAPHIC DESIGN), VIDEO
Project Overview:
A series of promotional content made for Scienceworks’ (Museums Victoria) ‘Science is a Superpower’ campaign. The campaign encourages girls aged 10-12 to get involved in STEM through a series of STEM-related workshops.
Tools:
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Acrobat Reader
Team:
- Zoe Hogan
- Richard Greenhalgh
- Mei Liu
The graphics had a primary goal of getting young girls more enthusiastic and involved in STEM. The concept design for Holly (the character depicted) was to have her be bold and bright without being overly feminine. The typeface resembles handwriting and retains the scrapbook motif. The thumbnail graphics below needed to emphasise the target audience and where the workshops were being held.
The workshops also have five specific themes: Curiosity, Energy, Kindness, Strength and Calmness (the following three thumbnails have been published for the running workshops)
These graphics were also to be bold but also digestible enough as social media content
